Friday, July 19, 2024

Pink Ribbon Breakfast month is here

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May 1 is the first day of Pink Ribbon Breakfast month. Nadia Lim is calling for supporters to host a brekkie for breast cancer research. Photo supplied

May 1 is the first day of Pink Ribbon Breakfast month.

Over the course of the month, more than 3000 Kiwis will invite their friends or colleagues for breakfast to raise funds for Breast Cancer Foundation NZ.

Breakfasts will be held from the Far North to Southland, in humble kitchens and posh hotels, with just a few friends or more than 100 guests coming together. Breast Cancer Foundation hopes to top last year’s total of over 3200 breakfasts across New Zealand which were attended by 90,000 people and raised $1.7 million.

Celebrity cook and author Nadia Lim, who has fronted this year’s campaign, said she is delighted by the response so far but urges even more people to get involved.

“Having recently met some incredibly inspiring women who’ve survived breast cancer, I’m even more motivated to help raise funds that will save lives,” Nadia said.

“I encourage everyone to get involved, hopefully inspired by some of the recipes I’ve developed especially for Pink Ribbon Breakfast.”

She has released a scrumptious recipe for Pear Tart (see below) as a taster of the six exclusive recipes that hosts will receive when they sign up at

Proceeds from this year’s Pink Ribbon Breakfasts will go towards breast cancer research, with a focus on support for clinical trials, immunotherapies, preventing the spread of cancer, improved clinical practice for better patient outcomes, and treatments for advanced breast cancer. They will also help provide breast awareness education as well as support for patients.

Evangelia Henderson, chief executive at Breast Cancer Foundation NZ (BCFNZ), said funds raised will help BCFNZ push for new frontiers in early detection, treatment and support.

With more than 3000 Kiwis diagnosed and 600 a year still dying of breast cancer, New Zealand doctors and researchers have a vital role to play. BCFNZ helps fund clinical trials and studies, as well as the development of new medicines here in New Zealand.

BCFNZ also funds breast cancer patient registers in Auckland, Waikato, Wellington and Christchurch, tracking patient treatment and outcomes to monitor treatment effectiveness and identify inequalities of access or care.

“We want Kiwi women to have the best possible treatment,” said Henderson.

“So, please, host a breakfast – your help will make a real difference.”

For more information, or to register to host a Pink Ribbon Breakfast, visit

Nadia Lim’s Maple and Cinnamon Pear Tarts


Puff pastry 1 sheet

Pears 4 small ripe, thinly sliced

Pure maple syrup ¼ cup

Good pinch of ground cinnamon

Icing sugar to dust (optional)


Preheat oven to 200°C/390 Fahrenheit fan


  1. Cut pastry sheet in half so you have two

large rectangles and place on a baking tray.

  1. Lay slices of pear along the centre of both

pieces of pastry, overlapping slightly. Brush

pears with half of the maple syrup using a

pastry brush and sprinkle over cinnamon.

  1. Bake for 15 minutes until the pastry is

puffed and golden.

  1. Brush with the remaining maple syrup

and dust with icing sugar if you like. Serve

with yoghurt, cream or ice cream.

To serve:

Yoghurt (coconut or dairy), cream or ice


You will receive five more Pink Ribbon Breakfast recipes when you sign up to host!

About breast cancer in New Zealand:

  • More than 3000 women a year are diagnosed with breast cancer in NZ – that’s 8 women a day
  • 90-95% of women who are diagnosed with breast cancer have no family history of the disease
  • Around 350 NZ women under the age of 45 (when free mammograms start) will be diagnosed with breast cancer this year – that’s one woman a day
  • More than 600 women will die of breast cancer this year – about the size of a large primary school.
  • BCFNZ recommends women consider having yearly breast screening mammograms at age 40-49 years of age, then screen every two years from age 50.




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