At The Marketing Baker, we know great marketing, like great baking, starts with the right recipe.
Yet too many Kiwi businesses jump straight to the decorating stage (social media posts) without first mixing the right ingredients: purpose, audience, and positioning.
Social posts alone won’t rise without a solid base. A real marketing strategy is your recipe, and everything else builds from there.
Without it, you’re just throwing flour around the kitchen and hoping for a cake.
In the rush to stay visible, businesses often fall into the “post and hope” trap.
But strategy is what transforms random acts of marketing into a cohesive plan that delivers flavourful results.
It answers the big questions: Who are we serving? What makes us different? What’s the end goal?
And just like baking, consistency is key. From your socials and email marketing to your signage and website, every touchpoint should feel like it came from the same batch.
The best part? A marketing strategy doesn’t have to be overcooked.
At The Marketing Baker, we specialise in helping businesses whip up simple, smart strategies that align with your goals and rise above the rest.
So if your marketing feels more half-baked than handcrafted, it might be time to go back to the mixing bowl.
Don’t just post. Market with purpose.
Contact us today at The Marketing Baker
- Contact The Marketing Baker at www.marketingbaker.com or phone 09 884 8650.
