Thursday, May 15, 2025

Loyalty builds strong connections

Businesses should encourage repeat business by offering exclusive deals, discounts, or personalised experiences to their loyal customers. Photo supplied Blake Wisz on Unsplash
  • By Jacob Stansfield

As a small business in east Auckland, building customer loyalty is more important than ever.

Here’s how we at Local Market believe you can use social media to achieve both:

  1. Be Authentic: Don’t let AI replace human connection. Create content that’s genuine and relatable to your east Auckland community. Don’t let AI replace human connection.
  2. Engage: Respond to comments, messages, and reviews promptly and thoughtfully. This shows that you value your customers and are committed to providing excellent service.
  3. Reward: Encourage repeat business by offering exclusive deals, discounts, or personalised experiences to your loyal customers.
  4. Community: Encourage your customers to share their experiences with your business and participate in online discussions.
  5. Local Partnerships: Collaborate with other east Auckland businesses to reach a wider audience. This can include cross-promotions, joint events, or shared resources.

Remember, loyalty is a two-way street. When you invest in your customers, they will invest in your business.

jacob@thelocalmarket.co.nz – 021 401 989

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