Thursday, April 25, 2024

East Tamaki business group rebrands

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Celebrating the rebranding of Business East Tamaki, from left, David Morgan, Forsyth Barr (investment adviser), Kevin Obern, OfficeMax (managing director) and Brendan Kelly, Quest Highbrook (owner) and chair of Business East Tamaki.

The East Tamaki business community was delighted to welcome in a new era for the association at the rebrand launch on July at the BNZ Partners Centre in Highbrook.

The business group, formerly the Greater East Tamaki Business Association or Getba, has been rebranded Business East Tamaki.

“It was a great night to celebrate what those present agreed is a stronger platform to better communicate the value of East Tamaki businesses,”said Business East Tamaki general manager Ruth White.

“The new visual identity celebrates a contemporary logo, new colours and a striking wave design that acknowledges the unique Tamaki River, connecting the Business East Tamaki entity to the local environment.

“Key taglines align the new branding with Business East Tamaki’s strategic plan and key priorities of advocacy, leadership and member value.”

You can find out more about how Business East Tamaki supports the East Tamaki business community at

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