Business prize for local RTD brand

By Jim Birchall

Clean Collective is a boutique beverage company founded in 2016 by ex-Howick college student Holly McGrath and partner Dan Benoy, who did his schooling at Macleans College.

In 2016, they came up with the idea for a “clean” ready-to-drink (RTD) product after struggling to find any premixed drinks in their local liquor store that weren’t loaded with excessive amounts of sugar and preservatives.

Clean team after receiving their Westpac business award. Photo supplied

The business is booming after finding a niche with body-conscious, ‘low carb’ enthusiasts. As a result of the hard work put in by Holly, Dan, her father David and stepmother Rebecca, ‘Clean Team’ has been awarded a Westpac business award for ‘Best emerging business’ in the Auckland northwest area.

A big summer is planned with Clean Collective drinks being featured at the bars of many upcoming festivals around the country.