A turning of the first sod has commemorated the start of construction of a new BMW and MINI presence in east Auckland.
The new state-of-the-art facility is to be located in Te Irirangi Drive and will “further enhance an already strong brand presence for BMW and MINI in Auckland” says BMW Group New Zealand managing director Florian Renndorfer.
“Customers will be able to enjoy a fully automated and digital experience with the latest point-of-sale offerings and digitalised virtual configurators.
“Guided by the acclaimed BMW Product Geniuses, customers will be able to fully immerse themselves in a truly modern and innovative brand environment.”
Hildegard Wortmann, senior vice president region Asia Pacific, travelled from her home base in Singapore to officiate at the sod turning ceremony. She was accompanied by Auckland City BMW managing director Ian Gibson; BMW Group Australia CEO Marc-Heinrich Werner; and Mr Renndorfer.
In conjunction with the new BMW dealership announced in 2017, the facility will also include a MINI Garage to further represent the brand.
Mr Gibson is excited at the proposition of a brand new home for the premium BMW and MINI brands. “This marks the start of construction of our new state-of-the-art facility, which will showcase the latest offerings for BMW and MINI, and become a well-known destination within the local area.”
Mr Renndorfer says the new east Auckland dealership will help to enhance the brands’ presence in Auckland. “This new dealership will deliver an exceptional BMW and MINI experience and inspire customers in south and east Auckland”.
The new dealership facility is scheduled to open in summer 2018/2019.