Tuesday, May 28, 2024

10×10: New charity crowd funding concept hits Auckland

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10x10philanthropy.com is a live crowdfunding event concept that was started five years ago by a group of enthusiastic, socially-conscious young adults who wanted to make a difference.

Since then, the events have raised more than $2 million for 200 different charities across Australia, UK, Hong Kong and the USA. Now a similar group of young philanthropic Auckland professionals are bringing it to life here.

Alaina McGregor, a Howick resident, is leading the charge as 10×10’s New Zealand ambassador.

Alaina got involved in the concept after being introduced to the idea while living in Sydney.

“I know many people who want to be involved in social change but don’t have the time, knowledge or infrastructure to do it in a way that is meaningful.

“Being involved with 10×10, either as a committee volunteer or an event participant enables them to channel that enthusiasm in a way that can deliver a proven impact for the charities involved.

The events are volunteer-led and all geared toward encouraging the next generation to get involved in philanthropy.

The Auckland event – the first 10×10 event in New Zealand – was held on November 28.

Alaina McGregor (5th from left) with the 10×10 committee at their recent fundraising night. Photo Aflickion Digital

The Dragon’s Den-style crowd funding event involves grassroots charities pitching for funds from the audience.

Organised entirely by local young professionals who form a volunteer committee, each event is designed to support charities who are working to address some of the community’s most pressing social issues.

Brothers in Arms, Mothers Project and I Got Your Back Pack were the charities involved for the inaugural event.

The night was a great success, with more than 100 attendees and fundraising exceeding initial target. All up, $12,000 was raised from this first event


For more information on 10×10 visit www.10x10philanthropy.com.


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