The beauty industry has trained us to believe the “perfect” foundation shade or the “right” coverage level lies in the hands of experts, algorithms, or the latest hype.
But here’s the truth: no make-up artist, beauty influencer, or glossy campaign knows your face, or your energy, better than you.
Your make-up is an extension of your self-expression. It should amplify your unique energy, not box you into someone else’s ideal.
Instead of asking, “What should I wear?”, the real question is: “What do I want to see in the mirror?”
When you’re on the hunt for your next foundation, BB cream, tinted moisturiser, or concealer, step into the driver’s seat with these pro-guided, self-led questions.
How do I want my complexion to look?
Do you want radiant? Matte? Smooth? Even-toned?
Take your answer deeper. “Radiant” might mean illuminated and dewy for some, or lighter and brighter for others. For another, it might simply mean discoloration is evened out.
The key is clarifying what your word really means.
What shade or tone makes me feel most like me?
This is where intuition matters most. Ask yourself:
- Do I feel confident when my foundation is one to two shades lighter, giving me that brighter, lifted look?
- Do I love a sun-kissed warmth that makes me feel alive?
- Or do I prefer balance – when my foundation seamlessly matches my neck, collarbone, and shoulders?
We’ve been conditioned to let others dictate what’s “correct,” but the right shade is subjective.
Think back to photos where you’ve felt your most beautiful. What tone were you wearing? Was it warmer, lighter, deeper? Did you go sheer or full coverage?
Understanding coverage and finish
Most beauty brands categorise coverage and finish into simple terms:
- Coverage: sheer/light → medium/buildable → heavy/full
- Finish: dewy/glowy → natural → matte/no shine
But within those categories lies a spectrum of expression. For example:
- If “radiant” means fresh, glowing skin, you may want sheer coverage with a dewy finish.
- If “smooth” means airbrushed and flawless, you may want full coverage with a matte finish.
- If “radiant” means brighter in tone, you may want a shade one to two steps lighter than your natural complexion.
These aren’t rules, they’re tools. A language to help you translate your vision into your look.
Your face, your expression
The most empowering shift is this: your make-up is not about conforming. It’s about amplifying your energy and externalising your style.
When you listen in, your beauty expression will tell you exactly how it wants to be seen.
For readers who want guidance with the guesswork taken out, our Bonita Routine package offers personalised shopping for your complexion products.
Think of it as your shortcut to a make-up routine that celebrates your unique expression. Details at www.bonitartistry.co.nz.
