What’s your marketing strategy for 2026?
As businesses map out their 2026 marketing strategies, it’s clear the most successful brands will be those that blend...
In today’s promotional world it’s more important than ever to be impact-aware – choosing items that not only carry your logo but reflect your values.
At...
From your website to your Instagram stories, every part of your business tells a story – and your customers are paying attention.
In today’s market,...
Over time, businesses evolve and sometimes change direction.
Brand identities can start to look stale, markets can shift, and something which worked well 20 years...
By Clint Edwards, of Kaleidoprint
The print industry in New Zealand plays a vital role in supporting the economy, communication, and culture.
It underpins key...
Branded merchandise is about quality, usefulness, and brand value, not trinkets and trash.
To get it right, follow these top tips: First, identify your target...
Let’s talk about your most valuable marketing asset, your customer list.
If your entire connection to customers lives on social media, you could be in...
By Charles Miller
Our Saturday Howick Village Market is a real pleasure, vibrant and lively with fresh produce, crafts, and friendly faces in abundance.
For...
Look around your car, home, or office, how many branded items can you see right now?
Pens, keyrings, mugs, drink bottles, backpacks, caps, beanies, even...
By The Marketing Baker
Strong marketing results come from preparation, and now’s the ideal time to plan ahead.
As we move into spring, local businesses...
