- Daren Leng (pictured), Senior Business Broker at ABC Business Sales, says a business that leans heavily on the owner feels fragile.
Today’s business buyers are more selective than ever and understanding what influences their decisions can make a real difference when selling.
At the top of their list is financial performance.
Buyers want clean accounts, sustainable profits, and margins they trust.
Cashflow is examined closely too – stock, debtors, and seasonality all shape funding and deal structure.
Revenue stability is another key factor. A business reliant on a handful of customers appears riskier, while diversified, predictable income quickly builds confidence.
Buyers also pay attention to management and systems. A business that leans heavily on the owner feels fragile, but one with solid teams, documented processes, and operational independence is far more appealing.
This is where my role matters. With years of experience working with owners across many sectors, I focus on helping people present their businesses clearly, highlighting strengths that resonate with buyers.
Trade buyers seeking growth or investors looking for steady returns respond differently, and part of my work is knowing how to engage each group effectively.
The bottom line is simple. Well-prepared businesses, shared with the right audience, consistently achieve strong outcomes.
At ABC Business Sales, my priority is making sure your business is ready, well represented, and positioned to attract committed buyers every step of the way.
- Daren Leng, Business Broker at ABC Business Sales – Your Business Broker of Choice. Phone 021 0278 6045 or email darenl@abcbusiness.co.nz.
