Wednesday, January 28, 2026

The ins and outs of selling businesses

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The buyers are investors wanting to buy into proven businesses, and people who are interested in going into retirement or trying something new. File photo supplied Unsplash.com
  • By Times’ Junior Journalist Alina Jiang

Have you ever wondered what is a good company that can help me sell my business?

Well, I have one company that I can totally recommend – ABC Business Sales!

It’s a company that helps businessowners sell their businesses to buyers and has nationwide coverage with brokers all over New Zealand.

It’s sold over 10,000 businesses since its founding in 1986. It helps buyers find the right business, with easy, helpful methods, and is an amazing business sales company.

During the holidays, I had the opportunity to interview Daren Leng, a senior business broker of ABC Business Sales and he told me all about how he’d joined ABC Business Sales, became a broker and some additional details about ABC Business Sales!

For three years Daren worked for Adidas as director of retail operations, then decided to try something new, owning a business called STOMP Kids Shoes, a business selling children’s shoes in Howick.

After six years of owning STOMP Kids shoes, he decided to sell the business through ABC Business Sales, and realised how hard it was to sell businesses from an owners’ perspective.

He thought it might be a good idea to become a business broker, wanting to put empathy and experience to the role, making others have an easier and smoother journey.

Becoming a broker was the perfect fit for him, having operated businesses before and understanding financial accounts which are some of the most important skills for a broker.

Daren Leng, a senior business broker of ABC Business Sales, told me all about how he’d joined ABC Business Sales, became a broker and some additional details about the company. Photo supplied

For over a decade, Daren has been helping sellers and buyers. Successfully giving an easy selling/purchasing experience with their business and over time he’s been building trust, developing track records, and has been proving he can deliver results to the clients.

Most of the businesses Daren sells are worth between $1 million and $10 million, with the people looking to sell interested in retirement.

The buyers are investors wanting to buy into proven businesses, and people who are interested in going into retirement or trying something new.

So far, Daren has sold businesses mainly focusing on the subjects of importing/distributing, industrial, consumer goods and even additional businesses that focus on random things!

When looking for businesses, buyers are notified of what businesses are being sold by the company’s sale process, the business being marketed on social media in several ways and being referred to by many businesspeople that Daren has worked with in the past few years.

One of Daren’s biggest achievements is his conversion rate. He has one of the highest list-to-sell ratios in the industry, which means if he takes a business to the market, there’s a much better chance of it being sold.

Daren hopes in the future he can continue to help owners sell their businesses, while also mentoring/teaching the people who aspire to be brokers.

He hopes businessowners can be aware of their exit strategy so when they sell their business, they can get the rewards for years of hard work in their business.

  • Alina Jiang is in year 7 at Bucklands Beach Intermediate School

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