- By Jane Bathurst-Brown of Bathurst Brown Design
Branding is never a “one size fits all” exercise. Every project is unique, and each situation requires a different approach!
A big fear can be either losing loyal customers or the cost involved, but you don’t always have to start from scratch.
Established businesses often have valuable equity in their current branding.
The logo might be fine as it is, or require a tweak, but by redefining and clarifying your messages and visual identity, a business can stay up to date without ignoring heritage.
The logo is just a small part of an identity: typography, colour palettes, and visual expression across digital, print, websites, packaging are crucial to building a cohesive personality.
Sometimes, an identity will need a 360-degree reset. This can happen if the business’s core offerings change, there’s a change in ownership and vision, a merger, or if the current identity is not fit for purpose.
If your messaging, graphics, or service is sub-standard, addressing those elements will make an immeasurable difference.
Be aware of, but steer clear of design trends, as those will date your business quickly in years to come!
- To talk business branding, reach out to Jane on 027 490 4232 or jane@bathurstbrown.com.
