Customer retention is just as crucial as attracting new buyers.
Two of the most popular models are loyalty programmes and subscription services.
Why choose a loyalty programme?
- Increases customer lifetime value.
- Boosts engagement.
- Flexible and low commitment.
Why choose a subscription model?
- Steady and reliable revenue.
- Stronger brand loyalty.
- Great for consumable or experience-based products – perfect for businesses selling beauty products, meal kits, or digital content.
- The right choice depends on your products and customer behaviour.
- If your customers shop occasionally but spend more per order, a loyalty programme encourages repeat visits without commitment.
- If your product is used regularly and customers need a consistent supply, a subscription model ensures they never look elsewhere.
Ready to optimise your eCommerce strategy? Let’s chat!
- jeanine@creativewebdesigns.co.nz
- 021 211 2384
