What’s brand strategy? Defining a brand’s DNA and its unique place in the market.
What’s brand identity? A designed set of assets which make a brand recognisable (the logo is one of these parts).
What’s graphic design? Arranging identity assets and great ideas: making them look great and communicate messages clearly – anywhere your brand appears.
What do you do? All of the above? Are you a marketer?
No. Marketers and I work closely together to get you out there!
Do I need a marketer or a designer?
Very different skill sets which do overlap. You’ll likely need both.
What will I need first? It’s a chicken and an egg scenario.
A great egg holds the DNA to hatch into the most fabulous chicken, so strategy, identity and design should always come first where possible.
It’s harder to try and stuff your chicken back into the egg once it’s out.
- For more in-depth discussions on chickens, eggs and branding, email jane@bathurstbrown.com.
