Business owner’s dilemma: Working ‘in’ vs working ‘on’ the business

With the right support, you can delegate with confidence, free up your time, and make space to focus on what matters most. File photo supplied

Many business owners get stuck in the day-to-day – emails, admin, problem-solving.

These tactical tasks are necessary, but they often leave little time for strategic thinking and long-term planning.

Working ‘in’ the business keeps things running. Working ‘on’ the business moves it forward.

Stepping back to focus on the bigger picture – systems, team development, financial strategy – shifts your mindset from operator to leader. That’s where real growth happens.

Business coaching can help you find that balance. With the right support, you can delegate with confidence, free up your time, and make space to focus on what matters most.

Start by setting aside regular time to reflect, review, and reset. It’s a small change that can lead to major impact.

At DNA – Drumm Nevatt and Associates – we help business owners move from reactive to strategic with personalised coaching and advisory support.