FreshChoice Half Moon Bay takes meat seriously, so much so that it has two highly experienced artisan butchers now working in its friendly customer-focussed team.
The supermarket’s owner-operator, Chris Harris, says the exciting addition of new meat manager Simon Bartlett, and butcher Doug McLean, provides the welcoming store an advantage over its local east Auckland competition.
That’s because at a time when supermarkets generally don’t have butchers in-store, as they did in the past, FreshChoice Half Moon Bay has two, with combined experience of 56 years in the trade.
The easy-to-access store at Ara-Tai is delighted to be supplying unique cuts and ranges of meat, and dry aged meat, in response to a growing demand from customers who desire the highest-quality produce.
It’s also started selling a new range of delicious sausages from Zamora.
Chris says: “Simon brings with him a wealth of knowledge and expertise, particularly in the craft of dry aged meat.
“Under his guidance, we’re excited to offer an expanded range of dry aged cuts, matured in specialised dry aging units using Himalayan pink salt.
“Our dry aging process typically lasts more than 28 days, with some premium cuts aged for up to 41 days, resulting in enhanced flavour, tenderness, and a truly elevated eating experience.
“All our meats, with the exception of pork, are proudly Halal certified, ensuring a high standard of care, sourcing, and preparation that meets the needs of our diverse community.”
Doug is an accomplished “traditional supermarket butcher” originally from Howick who started his butchery apprenticeship in the 1980s at an east Auckland supermarket.
“At FreshChoice Half Moon Bay, we’re committed to more than just offering quality cuts – we deliver an artisan butchery experience,” says Chris.
“Whether you’re after a classic Sunday roast, summer barbecue essentials, or something inspired by international cuisines, our butchers are here to help.
“Our team is passionate about food trends and global flavours, so if you’re experimenting with Korean BBQ, Middle Eastern spices, or South Asian feasts, just let us know.”
Chris adds that special requests from customers are welcome at the checkout, and “we’ll follow up with our butchers to tailor something to your needs”.
“Discover the difference that experience, care, and craftsmanship can make – only at the FreshChoice Half Moon Bay butchery.”
