Sunday, February 25, 2024

East Auckland art lovers giving artists a voice

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Art lovers Amanda Stickland, right, and Zoe Howcroft have created a new platform to give local artists a collective voice and platform.

Two east Auckland art lovers have launched a virtual gallery and e-commerce store, named Echo Collective, designed to showcase and sell local artists’ work.

Founders Amanda Stickland and Zoe Howcroft, from the Half Moon Bay and Eastern Beach areas, curated 35 exclusive and licensed pieces from nine artists at the company’s launch.

“Our research showed us that artists found the business of art stressful and overwhelming and the idea behind Echo is that we take on the sales, distribution and marketing elements of the industry so we can give our artists back time to create more incredible works,” says Stickland.

There is something for all art lovers in Echo Collective’s first collection, from the muted florals of Maiko Nagao; the vibrant meadows of Steph Chapman, textured prints that will stand the test of time or the drone footage of surfers on the East Coast captured by George Botha.

“We wanted to offer an extensive range of art by some of the incredible artists we’ve seen on Instagram, both up-and-coming and established. Our vision is to have Kiwi and Australian artists in homes all over the country and for an accessible price for original works,” says Howcroft.

The 35 pieces that are currently live range in price from $199 to $499 and proceeds from each sale go directly to the artist.

The collection has a range of hand-picked styles to suit every house and decor option.
Each artwork is printed onto high quality linen with a wood-look veneer frame and comes with a wire attached for no-fuss hanging.

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