Taking a brave leap into a marketing concept that positions bookkeepers as nurses, mopping the worried brow of business owners has won recognition for a local company.
At the New Zealand Bookkeepers Association conference, Number Nurses won the innovative marketing award for its quirky branding that shakes off dull images of administration work.
The franchise is owned by chartered accountant, Kirsten Hawke, who re-launched the business in August 2016.
“Number Nurses creative presence, online and in print, is smart, sassy, informative and effective,” says Ms Hawke.
The high-profile founder, Gayle Buchanan, died in 2015 and Ms Hawke was determined to continue her friend’s legacy.
“The messages are infused with humour that resonated with Gayle and lighten the load for clients.”
Fulfilling Gayle’s wish to franchise the brand, there are now two new franchisees on board, with one based in east Auckland.
The re-launch campaign was tight and well executed with brand exposure through an international magazine, Franchise NZ and provincial newspapers, all raising the profile of bookkeeping as an exciting career and business opportunity.
Social media presence is extremely active with 6914 likes on Facebook, and the online presence and marketing materials are regularly updated.
“Gayle’s larger than life personality and aspirations were a hard act to follow but we are determined to nurture her bigger plans to spread the business model here and overseas,” Ms Hawke says.