Blue Frog jumps into action to feed hungry Kiwi kids

For every bag of Blue Frog’s world-first Probiotic Vanilla Bean & Chia Seed Porridge purchased at any New World store in the North Island, the team at East Tamaki-based Blue Frog Breakfast will give a healthy lunch to a Kiwi kid through Eat My Lunch.

Founder of Blue Frog Breakfast, Scotty Baragwanath, and his team, are passionate about food and love helping kids (Scotty and his wife Sara have four kids of their own).

So, when the opportunity arose for Baragwanath to team up with his friends at Eat My Lunch to give up to 10,000 lunches to Kiwi kids in need, with the help of New World, he didn’t hesitate to jump on board.

In the spirit of the buy one-give one concept, for every bag of Blue Frog’s world-first Probiotic Vanilla Bean & Chia Seed Porridge purchased at any New World store in the North Island, the team at East Tamaki-based Blue Frog Breakfast will give a healthy lunch to a Kiwi kid through Eat My Lunch.

“Providing Kiwis with a delicious, healthy and nutritious breakfast is what makes us bounce out of bed every morning. Working with New World and Eat My Lunch to give 10,000 Kiwi kids a healthy lunch enables us to deliver on our passionate belief that every Kiwi should be able to enjoy great food,” says Scotty.

Eat My Lunch will soon be celebrating reaching the milestone of giving more than 1 million lunches since it launched in June 2015 and founder Lisa King is grateful for the support from Blue Frog Breakfast.

“We’ve given over 850,000 lunches to hungry kids in need and we’re really proud of this but know we can still do more. Our purpose is to ensure no children go to school hungry and it’s fantastic to have the team at Blue Frog and New World supporting Kiwi kids through Eat My Lunch,” says Lisa King, CEO and founder of Eat My Lunch.

“Not only do the team at Blue Frog feed our volunteers daily, they’re now helping in a way that we can add another school to receive lunches from our waiting list of 50 schools. We’re so thankful to our partners.”

All New Zealanders can help. Simply treat yourself to a delicious, hearty Blue Frog breakfast and Eat My Lunch will give a hungry Kiwi kid a healthy lunch. Every day we have the choice to make a difference.

Brendon Jones, New World Howick’s owner-operator and Eat My Lunch board member, says: “New World Howick is delighted to be part of this drive by Blue Frog Breakfast to give up to 10,000 lunches to Kiwi kids and I’m sure their porridge will be a welcome treat on these cold winter mornings. Even better, when you buy one, you are giving a lunch!

“We also offer Eat My Lunch meals in-store and the customer response has been fantastic. For every meal purchased, a lunch is given to a child in need.  We are really proud to support the work that Lisa and the team at Eat My Lunch do.”